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The Role:

The Creative Director oversees the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects and the operational readiness of the graphic design, multi-media and content production teams. All in fulfilment of our promise to offer the very best to clients.

The Creative Director takes the lead in conceptualising interactive digital applications and online social media campaigns and concepts.  Responsibility for the creative output of Toucan, directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Toucan and its clients.

The Tasks:

  • Ensuring that the creative function operates in an efficient, profitable manner
  • Ensuring that our creative product remains leading edge and ahead of our competition
  • Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team
  • Delivering strategic interactive digital communication solutions that help our clients attain their marketing and communications objectives online
  • Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales
  • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team
  • Co-leading the unified creative/account management process in order to execute on client projects
  • Writing and presenting cohesive and persuasive rationales for campaign approaches
  • Leading the unified process of marketing/concept/design and post-production execution
  • Managing outside resources, including vendors, photographers, color separators, printers, freelancers, web and interactive sub-contractors
  • Quality control, including reviewing, measuring and evaluating staff
  • Continually learning, evaluating and implementing new interactive and online social media marketing communications technologies within the agency and for client campaigns

Entry Requirements:

  • At least 3 years of experience as a Creative Director, Creative Associate or similar position managing a creative team
  • Excellent knowledge of digital media including social media marketing
  • An understanding of the intended form and function of digital applications such as web sites and mobile applications
  • Thorough understanding of on and offline marcom elements production
  • Working knowledge of Adobe Photoshop and Illustrator
  • Working knowledge of Microsoft Office