The Role

The Account Manager will oversee and/or be directly involved in client Internet strategy, execution and performance analysis for both search and online advertising campaigns. The Account Manager is a management position that entails supervising and/or training other staff members and/or new hires; serving as the liaison between clients, web production staff, and other agency representatives; and handling the day-to-day execution and management of campaigns. In an execution capacity, the Account Manager must “own” each of the projects in which he/she is involved. This opportunity is ideal for an experienced marketing professional living in Kingston, Jamaica looking to join a respected company close to home.

 

The Tasks
The Account Manager’s tasks include:

  • Active participation in clients’ projects to learn and understand clients’ needs and goals pertaining to internet strategy, particularly measurable objectives, to be able to conduct research and budget forecasting to provide recommendations and subsequent campaign management to help achieve client goals
  • Serve as strategic counsel to clients and colleagues for all web production and online advertising projects
  • Organize planning and status meetings internally and with clients on a regular basis to keep projects on track
  • Set deadlines for tasks and see that they are achieved
  • Identify/Recognize/Solicit new business/growth opportunities with existing clients
  • Generate proposals and service agreements for new client work
  • Analyze completed projects for profitability
  • Manage monthly client invoicing requests and media reconciliation
  • Monitor campaigns through third party management software
  • Manage maintenance daily/monthly spends for multiple clients and ensure the campaigns meet the desired performance metrics
  • Review/provide analysis on all web landing pages/sites
  • Serve as liaison between clients, web production staff and agency representatives and manage agency budget/credit allocations within divisions
  • Read/Review/Research latest information, techniques, technology and news regarding social media and the interactive advertising and web industry
  • Investigate/Research/Assess new vendors, technologies, etc. that may assist in the facilitation of client projects
  • Supervise web production process and media staff with open communication and follow-up to ensure they understand deliverables and timelines to keep jobs on track and assist senior management with input on staff performance
  • Participate in agency/business development strategy sessions
  • Attend and present at monthly management meetings, weekly staff meetings and project reviews

Entry Requirements

  • Advertising Agency experience preferred
  • Strong understanding of Internet marketing
  • A degree in Business Administration, Marketing or similar discipline
  • At least 5 GCE/CXC passes or local academic equivalent
  • A motor vehicle in good working order
  • Fluent knowledge of Google AdWords, Facebook Advertising and their respective contextual networks and all forms of campaign targeting
  • Advanced skills in Microsoft Word & Excel

About Toucan Jamaica

Interactive Toucan Jamaica Limited is an Interactive advertising agency incorporated in Jamaica offering advice on Internet Advertising & Marketing, Online Consumer Engagement, Web Design & Publishing, Search Engine Optimisation and overall campaign management to businesses in emerging markets.

Toucan Jamaica

8:00 a.m. – 5:00 p.m.

Contract: Permanent

Monday to Friday

New Kingston

Negotiable