Toucan has managed the Ministry of National Security’s Digital Media Unite For Change (UFC) Campaign, which was introduced to deal with the crime epidemic Jamaica by motivating citizens to join together in unity to fight against criminal activities.
Category of Services included:
- Social MediaPresence: Toucan’s approach was toleverage the freedom and openness that the social media space provides, to inspire, mobilize and empower Jamaicans to take an active stance against crime and rekindle hope in Jamaica. We also conducted live blogging at UFC events to give followers live updates.
- Online Advertising & Marketing: Place all online advertising for UFC.
- Strategy: We brain storm with the client regularly to ensure their digital strategy is aligned with their goals.
- Website Design: Designed, deployed and programmed the UFC website with the following characteristics:
- Strong and bold images and messaging.
- A hub to empower and mobilize law-abiding Jamaicans interested in uniting for change.
- An online application to request the Stay Alert android moble app.
- UFC online membership.
- Social media APIS (Facebook, Twitter & Youtube).
- UFC Mobile Application: Designed and programmed a mobile application for Android devices called the ‘Stay Alert’ application
- Created : 11 Jan 2015
- CMS : Website Design, Social Media Maintenance, Social Media Blogging, Online advertising and conceptualize, design and programme a mobile application for Android Users.