Shrinking ad budgets migrating to cyberspace

Entrepreneurs forced to slash traditional ad budgets in the face of a faltering economy can still keep in front of their customers through newer forms of Internet advertising. IAB President and CEO Randall Rothenberg notes that online advertising is better positioned to grow in the economic downturn than other media because it blurs the distinction between “above the line” brand advertising and “below the line” pushes for coupons, sales and bargains aimed at existing customers. The Economist (11/27)