Dubai, UAE, September 22nd 2008: Toucan, an Interactive Advertising Agency based in Dubai, United Arab Emirates, sent a team to the Crowne Plaza, Times Square, New York this week to participate in the annual MIXX Conference & Awards 2008 hosted by the Interactive Advertising Bureau (www.iab.net).
The conference will be for two days and feature the top people in the business sharing their experience in using Interactive Advertising and the best techniques to employ for our clients. Some prominent speakers include Leslie Moonves, President & CEO of CBS Corporation, Deborah Meyer, Vice President & CMO at Chrysler and Young Bean Soong of Microsoft Advertising.
There will be a number of exhibitors showcasing the latest ad. networks, techniques and measurement tools. Toucan’s team will attend workshops on the best strategy to brand businesses online, deploy campaigns and measure ROI.
The IAB is the leader in organizing training events for agencies and other businesses in the Interactive Advertising space.